About Us

Salt Rag makes the beach towel you actually look forward to using. Lightweight, fast-drying, sand-resistant, and easy to pack—built for repeat beach days, not just one-off vacations.

We started Salt Rag after years of trying every towel we could get our hands on and coming back to the same problem: most beach towels are bulky, slow to dry, and turn into sand magnets. So we built our line around a better standard—premium Turkish cotton, flat-woven for performance, and designed to look as good as it works.

Crafted in Turkey. Designed for the beach.
Every Salt Rag is hand-loomed by skilled artisans in Istanbul, Turkey—where Turkish towel making is a true craft. We choose Turkish cotton for its softness, absorbency, and durability, then finish each towel with colors and patterns that feel at home on the coast.

Why people switch to Salt Rag:

Sand-resistant flat weave

Fast-drying + absorbent

Packs small (beach-bag friendly)

Made to last—beach, pool, boat, travel 

Wherever the water takes you, Salt Rag is the towel you’ll keep reaching for.

Salt Rag is owned and operated by Matt Amell. He lives in the beautiful Sunshine State in a small beach town known as St. Augustine Beach. Matt is a seasoned entrepreneur who graduated from the University of North Florida, earning a BBA in Marketing and Economics.