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Retail overview

Wholesale

Made for the beach.
Ready for your shelves.

Salt Rag makes full-size Turkish cotton towels, hand-loomed in Kayseri and rooted in St. Augustine. They go to the beach, and they look good enough to leave out at home.

  • Turkish cotton
  • 40 × 70 in. open
  • Flat woven
Blue and rose striped Salt Rag hanging over a wooden dock rail.

Why stock it

Something customers will pick up, and keep.

For beach shops, boutiques and stores with a home-and-gift mix, Salt Rag brings color and a useful product story. Let customers feel the cotton, see the open size, and choose the pattern they want to take home.

  1. Full-size towel. A compact fold.

    Open one beside a few rolls and show the difference: 40 × 70 inches of cotton without a thick bundle. It gives your team a straightforward way to introduce the Rag.

  2. Give shoppers a color to choose.

    Stripes, herringbone and geometric patterns give a display variety. Ask us about the colors available for your opening assortment, rather than relying on a lifestyle photo.

  3. Beach use. Home appeal.

    A cotton towel for the beach or pool, a light wrap after a swim, or a throw over a chair. Show customers how the same cloth fits into more than one part of their day.

The product

Fold, open, handle.

Blue and gold Salt Rag rolled on a boat deck.

Rolled, it packs small.

The banded roll is how a Rag travels. It is the easy answer to where a full-size towel goes in a bag.

Yellow striped Salt Rag hanging from a coastal tree branch.

Open, it is a full towel.

Forty by seventy inches, open. The size is the surprise after the small fold.

Olive Salt Rag draped over a weathered fence with its woven cotton and fringe visible.

The weave is flat.

Flat woven cotton with a knotted fringe, made to be handled.

Product details

Size is for the open towel, not the packaged fold. Wholesale pricing, minimums and availability are covered when you get in touch.

Material
Turkish cotton
Open size
40 × 70 inches
Made
Hand-loomed in Kayseri, Turkey
Weave
Flat woven
Use
Dries quickly; sand shakes off
Carry
Packs small
Yellow Salt Rag draped over an outdoor lounge chair.

On your shelf

Show the fold. Show the full towel.

Build a display around what shoppers can see and feel: a few colors together, one towel opened out, and cotton within reach. You don’t need to explain every use at once.

  • Roll a few for color.Let people find a favorite without taking over the shelf.
  • Open one beside them.The size next to the fold explains the product.
  • Leave one within reach.The flat weave is easier to understand in the hand.

Start a conversation

Tell us about your shop.

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